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Be somebody else
You may be introverted. You may be conflict-avoidant. You may be indecisive. You may be shy. You may be insecure. You may not like managing people or being told what to do. You may not like sales or marketing. You may be lazy or not in the mood …
Then I suppose sometimes, at least for a while, you’ll need to be somebody else if you want to get anything done.