Better racing to the top

Here are 18 things you can compete on other than price:

  • Accuracy

  • Exclusivity

  • Expertise

  • Feeling

  • Flexibility

  • Fun

  • Heritage

  • Looks

  • Novelty

  • Personality

  • Process

  • Quality

  • Service

  • Social proof

  • Speed

  • Status

  • Variety

  • Volume