From the desk of

When I launched this blog a month ago, I almost named it From the Desk of Felice Della Gatta, though I was quick enough to realize that my friends would’ve rolled their eyes so hard their optic nerves would snap, so I crossed it off the list.

Turns out another publication came out right around the same time: From the Desk of Donald J. Trump by the man himself. Unfortunately, it shut down a few days ago because it had virtually no readership.

There’s a lesson about naming somewhere in there and a few more about startups:

  • Build hype for the launch.
    Shoot a cinematic trailer and use lofty slogans like: “In a time of silence and lies, a beacon of freedom arises.”

  • Fail fast.
    If you see no traction in the first 30 days kill your darling and move on to your next shenanigan, which brings me to the next point:

  • Pivot, pivot, pivot.
    When you do fail, pretend it was just an experiment and that everything is going according to plan. Then randomly choose something else to do next.

To your success,