Influencers farewell

The creator economy was not a fad. Job listings for creators have increased 489,000% since 2016. Facebook plans to invest $1 billion in creator programs through 2022. Creators are replacing influencers for good, and maybe it’s more than word-play.

Opportunities for content monetization are multiplying: Onlyfans, Substack, Patreon, Facebook Live, and Twitter tip jars, to name a few. In the new model that these platforms enable, you show us what you got, and if we like it, we’ll help you make more of it. It’s simple, it’s transparent, it’s democratic. It’s creativity breaking free from the yoke of advertising.

Image by Jacqueline Brandwayn