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Naming tip #1
Nonce Finance, a new NFT fractionalization protocol (?), just launched a few days ago. The internet was quick to point out that “nonce” is the UK slang for “pedophile”, whoops!
I can imagine the pats on the back when the trademark search came out clear.
Reduce the chances of this ever happening to you by searching the Urban Dictionary for the clever name you just came up with before you go public.