When the first Michelin guide came out in 1900, only a few thousand cars were on the road in France. The Michelin brothers thought that the guide would get car owners to use their vehicles more, thus buying more tires as a result. We’ll never know if it ever helped them sell more tires, the people at Michelin can’t tell for sure, and although many of us had a Michelin-star-rated meal at least once, many more wouldn’t bet the tires and the guide are related at all.
On restaurants and tires
On restaurants and tires
On restaurants and tires
When the first Michelin guide came out in 1900, only a few thousand cars were on the road in France. The Michelin brothers thought that the guide would get car owners to use their vehicles more, thus buying more tires as a result. We’ll never know if it ever helped them sell more tires, the people at Michelin can’t tell for sure, and although many of us had a Michelin-star-rated meal at least once, many more wouldn’t bet the tires and the guide are related at all.