Perfect the marketing, perfect the craft

Perfecting the marketing is not the same as perfecting the craft, but perfecting the craft supports the marketing by giving it credibility, and perfecting the marketing supports the craft by providing it with bigger challenges.

If you think you can ignore one as long as you go all in on the other, you’re making things unnecessarily hard for yourself.

A glass maker in Chiang Mai old town, Thailand. Photo by yours truly.