Alex Faickney Osborn, the “O” in BBDO (one of the largest global networks of advertising agencies), is the father of “thinking up.” We now call it “brainstorming” and like to complicate it, but in the way O conceived it, nearly 40 years before the Post-it note, there were just two principles at play:
Defer judgment
Reach for quantity
And four simple rules:
Go for quantity
Withhold criticism
Welcome wild ideas
Combine and improve ideas
