Ready, Aim ...

Almost every problem is a design problem...including one as age-old as men pissing all over the floor in public restrooms.

For example, at Amsterdam’s airport, there’s a fly etched in every urinal, right above the drain. Penis holders can’t help but aim for it (I can attest to that), and now 80% less pee ends up on the floor.

You can recognize a great design solution even when it’s at the bottom of a urinal because it’s elegant, it’s economical, it makes people better, and it makes the world a better place.