Ready, Aim ...
Almost every problem is a design problem...including one as age-old as men pissing all over the floor in public restrooms.
For example, at Amsterdam’s airport, there’s a fly etched in every urinal, right above the drain. Penis holders can’t help but aim for it (I can attest to that), and now 80% less pee ends up on the floor.
You can recognize a great design solution even when it’s at the bottom of a urinal because it’s elegant, it’s economical, it makes people better, and it makes the world a better place.
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F2fc99706-9156-4d18-8021-b2d6ffb789de_1200x504.jpeg)