Start from the problem

Ideas are a dime a dozen but too easy to fall in love with (when they’re your own).

Here’s a simple technique to gain some perspective:

1. What’s the problem that this great idea you had is trying to solve? Describe it succinctly.

2. Now can you think of 5 other ideas that could solve it just as well?

If you find the exercise hard, perhaps you’re not familiar with the problem enough. Perhaps that’s a blessing; your gut should know.