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The four big risks

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The four big risks

Dec 18, 2021
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The four big risks

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The four big risks of product design by Marty Cagan:

  1. Value risk
    Will users buy?

  2. Usability risk
    Will they be able to use it?

  3. Feasibility risk
    Can I build this?

  4. Business viability
    Does it make sense for my business to do so?

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The four big risks

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