Sometimes I write poetry and don’t know what to do with it. I never set out to write poetry. It’s funny. It just happens, almost physiologically.
It’s been a while since we last talked. I thought sharing a piece with you could be a good pretext to reconnect. I’m planning to write more, and I warn you, things might get a little weird moving forward because I’ve decided to practice being more myself. Probably a reaction to everyone becoming a mouthpiece for their favorite LLM.
I have some life updates too, if you care to bear with me. Here we go.
All feelings
and no rudder;
all symbols,
little substance,
a relentless focus
on what's missing.
You want the universe
to feel what you feel,
but like the snake
and the lizard,
the universe cares not
about its children,
and you'll be alone
until the day you change
or die.
The most interesting thing about poetry, and art in general, as a form of communication, is that it doesn't matter what it means, but just what you understand and how it makes you feel. When art doesn’t speak to you, you should reach for your ears, make sure they’re still there. If you still can’t hear a thing, maybe you should grow a new pair. The message’s out, but you’re not receiving.
Onto the life updates.
I’ll be staying next door to this coffee shop for a while. If you’re in NYC too, let’s be friends!
One of the reasons why I haven’t been writing to you much for the past year or so is that I’m writing a book. Brand New, Homemade: The DIY Branding Guide For the Small But Mighty. Writing a book is not easy, and it takes time. It takes more time than you thought in your most pessimistic estimations. And it’s not easy because I have to constantly battle with that voice in my head, a broken record now, telling me that the world doesn’t need another book on branding, definitely not one written by me.
The voice is most probably right, but I’ve been writing anyway.
I’m dragging my feet at times, but it’s slowly coming together, and I might actually be able to publish it as planned by midyear. Kinda exciting, I have to admit.
I’ve been writing the book in public on Substack since October of last year. Why do I tell you just now? Because death before self-promotion!
Anyway, if you’re a freelancer, a solopreneur, or lucky enough to work with a small, close-knit group of troublemakers, I’m sharing with you everything I know about how you can create a brand people will rally around. If you’re curious, you can sign up below or have a look around here before you commit.
And if you’re there, make a noise.
The message’s out.
Till next time.