Teams used to spend most of their time side by side, on the same side of the field (or the table), facing the same direction. As more and more of our interactions place us on the opposing sides of a screen instead, it’s easy to get the feeling that it’s you against the world, constantly having to push things forward and pull people towards you.
The push-pull bias
The push-pull bias
The push-pull bias
Teams used to spend most of their time side by side, on the same side of the field (or the table), facing the same direction. As more and more of our interactions place us on the opposing sides of a screen instead, it’s easy to get the feeling that it’s you against the world, constantly having to push things forward and pull people towards you.