For the most part, advertising is just another form of pollution. Since we have been able to put the internet in our front pocket, this stuff is spilling into our lives and has saturated it to the point of no return. “Unfortunately,” quoting Massimo Vignelli, “there are designers and marketing people who intentionally look down on the consumer with the notion that vulgarity has a definite appeal to the masses, and therefore they supply the market with a continuous flow of crude and vulgar design. I consider this action criminal since it is producing visual pollution that is degrading our environment just like all other types of pollution.”
Crude and vulgar
Crude and vulgar
Crude and vulgar
For the most part, advertising is just another form of pollution. Since we have been able to put the internet in our front pocket, this stuff is spilling into our lives and has saturated it to the point of no return. “Unfortunately,” quoting Massimo Vignelli, “there are designers and marketing people who intentionally look down on the consumer with the notion that vulgarity has a definite appeal to the masses, and therefore they supply the market with a continuous flow of crude and vulgar design. I consider this action criminal since it is producing visual pollution that is degrading our environment just like all other types of pollution.”