Afterhours

Share this post
Doggamn!
blog.felicedellagatta.com

Doggamn!

Jun 5, 2021
Comment
Share

“Tell me about the rebranding”

“It was a hit. Our target market loves the new identity. Triple-Association tests confirm that the messaging is sticky. Recall tests results are ridiculously above industry average.”

“And what about the new ads?”

“Keanu’s campaign went viral. The earned media value can’t even be quantified at this point.”

“Then please, for Christ’s sake Charlie, why is our doggamn dog food still piling up across the country?”

Awkward silence.

“… It’s the dogs, boss. They just won’t eat it!”

Image source: BuzzFeed Celeb
CommentComment
ShareShare

Create your profile

0 subscriptions will be displayed on your profile (edit)

Skip for now

Only paid subscribers can comment on this post

Already a paid subscriber? Sign in

Check your email

For your security, we need to re-authenticate you.

Click the link we sent to , or click here to sign in.

TopNewCommunity

No posts

Ready for more?

© 2022 Felice Della Gatta
Privacy ∙ Terms ∙ Collection notice
Publish on Substack Get the app
Substack is the home for great writing