“Tell me about the rebranding”

“It was a hit. Our target market loves the new identity. Triple-Association tests confirm that the messaging is sticky. Recall tests results are ridiculously above industry average.”

“And what about the new ads?”

“Keanu’s campaign went viral. The earned media value can’t even be quantified at this point.”

“Then please, for Christ’s sake Charlie, why is our doggamn dog food still piling up across the country?”

Awkward silence.

“… It’s the dogs, boss. They just won’t eat it!”