“Tell me about the rebranding” “It was a hit. Our target market loves the new identity. Triple-Association tests confirm that the messaging is sticky. Recall tests results are ridiculously above industry average.” “And what about the new ads?” “Keanu’s campaign went viral. The earned media value can’t even be quantified at this point.”
Doggamn!
Doggamn!
Doggamn!
“Tell me about the rebranding” “It was a hit. Our target market loves the new identity. Triple-Association tests confirm that the messaging is sticky. Recall tests results are ridiculously above industry average.” “And what about the new ads?” “Keanu’s campaign went viral. The earned media value can’t even be quantified at this point.”