Building something useful will come much easier if you’re doing it for someone you care about, even if that’s just yourself. Try to do it for a faceles…
Felice Della Gatta
You can only make a thing simpler by subtracting from it the unnecessary complications. Complications are usually easy to identify but then the unneces…
Felice Della Gatta
“Is this something worth doing?” Would you still do it if nobody was watching? And would you keep at it if you’d find out that somebody is?Image by Dan…
Felice Della Gatta
Will you ever become the best at anything? The odds are not in your favor. First of all, there can only be one best. Also, science is making it increas…
Felice Della Gatta
Is it always disloyal to disagree silently? Is it all your responsibility when you choose not to speak up? Everyone wants their people to have the guts…
Felice Della Gatta
We’re used to understanding culture as a monolith. We can choose to preserve it if we like it as it is or chip away at it to make it into a nicer shape…
Felice Della Gatta
There’s no rulebook and no style guide, neither written nor implied. Trust the power of the symbol, wash the world with rainbows. “In the past, when I …
Felice Della Gatta
Blockbuster knew you were not likely to find what you were looking for, especially on a Sunday, but as long as you walked out of the store with a movie…
Felice Della Gatta
It is at best impractical, and usually impossible to use every piece of feedback you get; neither it’s useful to cherry pick the pieces you like the mo…
Felice Della Gatta
When I launched this blog a month ago, I almost named it From the Desk of Felice Della Gatta, though I was quick enough to realize that my friends woul…
Felice Della Gatta
“Tell me about the rebranding” “It was a hit. Our target market loves the new identity. Triple-Association tests confirm that the messaging is sticky. …
Felice Della Gatta
All that’s asked of me to keep this blog running is that every day I sit at my desk and write. It took me more than I’d like to admit to really get it …
Felice Della Gatta